If you live in a large metro with many ethnic neighborhoods, you’ve probably noticed what I’m going to tell you about. If you haven’t noticed it, you will.
I went on a scouting mission at a restaurant supply store recently. It’s not in the best part of town, but by no means the worst. Every building is a little worn down, the streets battered by heavy flows of traffic. When I finished browsing the supply store I went across the street to a local chain grocery store. Huge store and I’ve shopped at many other locations around town. This one was a bit of an odd ball.
On my list, among other things, were zucchini and bread flour.
First stop was the produce department. Same good quality veggies I would find elsewhere. I noted that the tray of zucchini were right next to the green calabacitas squash, very similar in shape but very different flavor. There were three times the amount of calabacitas versus the zucchini squash. In my normal store, the reverse is true.
I kept going. Next was the baking isle.
No bread flour. No bread flour?!? They had every kind of masa you could think of, self rising flour, cake flour, all purpose in industrial size bags. No bread flour. They did have the huge package of yeast so I grabbed one of those. I was pissed. Stupid store. Never coming here again.
The last isle I was in had half the shelves dedicated to Ramen Noodles. I can see the socioeconomic status this store caters to now. It’s sad really. People who have to walk or take the bus to get to this store have limited options. And I’m guessing they sell quite a bit of dry noodles here because that’s what the customers can afford. If they only knew how easy it is to bake bread at home, instead of buying the crappy 99 cent loaves of sliced white bleached bread. For that much, you can bake a fresh loaf at home. Put some elbow power into it, knead out your anger, then devour warm bread straight out of the oven.
I was frustrated by the time I left, missing my bread flour. I was also a bit depressed about the whole experience. I know I don’t have much, but I can provide better meals for my kids than alot of folks here. We are the 99%.